About hustle and geaux

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Walter L. Gaines is a visionary entrepreneur, community builder, and transformational leader known for bringing people together through meaningful experiences that inspire connection, empower communities, and create a legacy that extends far beyond the moment.

As Co-Founder, Owner, and CEO of Hustle & Geaux Productions, Walter leads the company’s mission of delivering premier experiences that bring people together through celebration, empowerment, and meaningful engagement.

Guided by his signature philosophy, #TheHustleWay, Walter has positioned Hustle & Geaux Productions as a premier experience brand dedicated to creating unforgettable events that inspire connection, celebration, and community. Through signature experiences such as The Annual Adult Prom: A Night To Remember, The Southern Gentlemen & Sundresses Experience, and Brunch & Breakthroughs, he continues to create opportunities for people to connect, grow, and celebrate life together.

With a natural ability to connect with people from all walks of life, Walter has built a reputation for bringing energy, inspiration, and authenticity into every room he enters. Whether speaking to audiences, building strategic partnerships, or curating high-level experiences, his mission remains the same: to create environments where people can step away from the demands of everyday life, reset their minds, recharge their spirits, celebrate meaningful moments, build genuine connections, and create memories that will last a lifetime.

Driven by faith, grounded in family, and fueled by vision, Walter remains committed to building experiences, opportunities, and a legacy that will inspire and impact generations to come.

“Anybody can create a moment. The goal is to create something that lives on after the music stops, the lights go down, and the doors close. That’s where legacy begins.”

— Walt Hustle

Walter L. Gaines

Co-Founder | Owner | CEO

Hustle & Geaux Productions

“Giving You Nights To Remember”

Ashia Gaines is a dynamic leader, visionary entrepreneur, and dedicated professional whose passion for excellence, service, and community continues to make a lasting impact. As Co-Founder, Co-Owner, and Chief Operating Officer of Hustle & Geaux Productions, Ashia plays a vital role in the company’s growth and success, turning vision into reality through strategic leadership, operational excellence, and flawless execution.

With degrees in Chemistry and Biology, Ashia brings a unique blend of analytical thinking, discipline, and leadership to every endeavor. Her ability to balance operational excellence with authenticity and compassion has made her an invaluable force behind the continued growth of Hustle & Geaux Productions.

Ashia is also the Co-Founder, Co-Owner, and COO of Everything 1930, a legacy-driven brand she proudly co-founded with her husband, Walter Gaines. Together, they continue to create platforms rooted in vision, empowerment, culture, and generational impact.

Known for her unwavering work ethic and heart for people, Ashia is committed to creating environments where others feel welcomed, valued, inspired, and celebrated. Whether coordinating behind the scenes, supporting community initiatives, or helping bring large-scale events to life, she approaches every opportunity with professionalism, grace, and purpose.

Grounded in faith, family, and service, Ashia remains dedicated to building businesses, experiences, and a legacy that positively impacts individuals, families, and communities for generations to come.

Ashia Gaines

Co-Founder | Co-Owner | COO

Hustle & Geaux Productions

Everything 1930

“Giving You Nights To Remember”

Lolita Johnese Burgess (LJ) is a dynamic strategist, speaker, and visionary leader dedicated to helping individuals and organizations grow through intelligent strategy and innovation. As a driving force behind Hustle & Geaux Productions, she brings a powerful blend of business expertise, operational insight, and forward-thinking leadership to every platform she touches.

With an MBA, an HR certification, and ongoing doctoral studies in both psychology (PsyD) and business administration (DBA), LJ specializes in bridging the gap between human behavior and business strategy. She is the founder of Terminus Artifex Intelligence Inc.  and a sought-after voice in AI-driven marketing.

Through curated events, strategic conversations, and high-impact content, LJ is committed to equipping professionals with the tools, systems, and mindset needed to scale with clarity and confidence. Her mission is to help others build smarter, lead stronger, and create sustainable success in an evolving digital economy.

Lolita Johnese Burgess (LJ)

Co-Founder | Owner | CXO

Hustle & Geaux Productions

“Giving You Nights To Remember”